Privacy Policy

Root & Reach Media (“we,” “our,” or “us”) respects your privacy and is committed to protecting any personal information you provide. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website and use our digital marketing services.

---

1. Information We Collect

We collect personal and non-personal information to improve our digital marketing services and provide the best experience for our clients.

Information You Provide to Us:

• Contact Information: Name, email address, phone number, business name, and mailing address when you fill out forms, request consultations, or communicate with us
• Business Information: Company details, industry type, marketing goals, and website information to provide tailored services
• Payment Information: Billing details and payment data (processed securely through third-party payment processors)
• Communications: Any information you voluntarily provide through surveys, feedback, support requests, or direct communications
• Marketing Preferences: Your preferences for receiving communications and marketing materials

Information We Automatically Collect:

• Website Usage Data: IP addresses, browser type, device information, operating system, and pages visited to optimize website performance
• Cookies & Tracking Technologies: We use cookies, web beacons, and similar technologies to analyze site traffic, improve functionality, and personalize your experience
• Analytics Data: Google Analytics and other tools help us understand user behavior and improve our services
• Marketing Performance Data: Information about how you interact with our marketing campaigns and advertisements

---

2. How We Use Your Information

We use the information we collect for the following legitimate business purposes:

• Service Delivery: To provide and improve our digital marketing services, PPC management, and SEO strategies
• Personalization: To personalize your experience and deliver tailored marketing strategies and recommendations
• Communication: To respond to inquiries, provide customer support, and send important updates about our services
• Marketing: To send newsletters, promotional materials, and relevant marketing content (with your consent)
• Analytics: To analyze website performance, user behavior, and improve our services and user experience
• Legal Compliance: To comply with legal obligations, prevent fraud, and protect our legitimate business interests
• Business Operations: To process payments, manage accounts, and maintain business records

---

3. How We Share Your Information

We do NOT sell, rent, or trade your personal information to third parties for their marketing purposes.

We may share your information only in the following limited circumstances:

• Service Providers: Trusted third-party tools and vendors (e.g., Google Analytics, payment processors, email marketing platforms, CRM systems) that help us operate our business
• Business Transfers: In connection with any merger, acquisition, or sale of business assets
• Legal Requirements: When required by law, legal process, or to protect our rights, users, or the public
• Consent: When you explicitly consent to sharing your information with specific third parties

---

4. Your Privacy Rights

You have the following rights regarding your personal data:

• Access & Portability: Request access to the personal information we store about you and receive a copy in a portable format
• Correction: Request correction of inaccurate or incomplete personal information
• Deletion: Request deletion of your personal information (subject to legal and business requirements)
• Restriction: Request that we limit the processing of your personal information
• Opt-Out: Unsubscribe from marketing communications at any time using the link in our emails
• Object: Object to processing of your personal information for direct marketing purposes
• Withdraw Consent: Withdraw your consent for processing where we rely on consent as the legal basis

To exercise these rights, please contact us at nikki@rootandreachmedia.com or use the contact information provided below.

---

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience:

• Essential Cookies: Required for website functionality and cannot be disabled
• Analytics Cookies: Help us understand how visitors use our website (Google Analytics)
• Marketing Cookies: Track visitors across websites to display relevant advertisements
• Functional Cookies: Remember your preferences and personalize your experience

You can control cookies through your browser settings, but this may affect website functionality.

---

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information:

• Encryption: Data transmission is protected using SSL/TLS encryption
• Access Controls: Limited access to personal information on a need-to-know basis
• Regular Updates: Security measures are regularly reviewed and updated
• Third-Party Security: We work only with trusted service providers who maintain appropriate security standards

However, no online data transmission or storage system is 100% secure. We encourage users to take precautions when sharing sensitive information online.

---

7. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this Privacy Policy:

• Active Clients: During the duration of our business relationship and for legitimate business purposes
• Marketing Communications: Until you unsubscribe or request deletion
• Legal Requirements: As required by applicable laws and regulations
• Business Records: For tax, accounting, and other legitimate business purposes (typically 7 years)

---

8. Third-Party Links & Services

Our website may contain links to third-party websites, services, or tools including:

• Social media platforms (LinkedIn, Instagram, Facebook)
• Scheduling tools (Calendly)
• Analytics and marketing platforms
• Payment processors

We are not responsible for the privacy practices of these external sites. We recommend reviewing their privacy policies before providing any personal information.

---

9. International Data Transfers

Root & Reach Media is based in Vancouver, Washington, USA. If you are accessing our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. By using our services, you consent to this transfer.

---

10. Children’s Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can delete such information.

---

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. When we make significant changes, we will:

• Update the “Last Updated” date at the top of this policy
• Notify you via email if you’re a current client
• Post a notice on our website

Your continued use of our services after any changes constitutes acceptance of the updated Privacy Policy.

---

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: