Hi, I’m Nikki. I Help Businesses Dominate Local and AI Search.

After 11+ years managing marketing campaigns, I started Root & Reach Media to work directly with business owners who need strategic guidance and real results, not agency runaround.

Let’s Work Together My Story

Why Professional Services Choose Direct Specialist Access

Direct Specialist Access

11+ Years Experience

Limited Client Roster

Strategic Partnership

Why I Built Root & Reach Media Differently

After 11+ years at a marketing agency, I gained incredible experience and learned what truly works. But I also realized there was a gap in the market: business owners who need expert-level marketing but want to work directly with that expert.

That’s the foundation of Root & Reach Media. Direct partnership. Senior-level expertise. No middlemen.

“I’d rather work with 10 business owners I genuinely help than manage 100 clients I never talk to.”

I’m based in Vancouver, WA, but I work with ambitious business owners across the United States. Whether you’re in Seattle, Austin, Charlotte, or anywhere in between, my marketing strategies work the same. The only requirement? You’re comfortable with PST business hours and working via video calls.

Experience & Expertise

What I Bring to Your Business

Real experience, proven strategies, and the direct partnership you need to actually grow your business.

11+ Years Marketing Experience

I’ve managed hundreds of campaigns and know exactly what it takes to rank in competitive markets. You benefit from over a decade of learning what works and what’s a waste of money.

Managed 100+ marketing campaigns
Deep understanding of search algorithms
Expert in local and AI search optimization
Proven track record with professional services

Google Ads Certified

I’m certified in Google Ads and stay current with the latest platform updates and best practices. Your campaigns benefit from expert management that maximizes every dollar spent.

Google Ads certification
Strategic PPC campaign management
Geographic targeting specialist
Conversion optimization focus

Direct Access & Communication

When you work with Root & Reach Media, you work directly with me. No account managers, no junior staff. Just personalized attention from someone who actually knows what they’re doing.

Direct email and phone access
Personal response within 24 hours
Monthly strategy discussions
Transparent reporting and communication

Strategic Partnership Approach

I work with a limited client roster because I believe in quality over quantity. This means you get the attention and strategic guidance your business deserves.

Limited client roster
Strategic marketing planning
Performance-based partnership
You own all assets and accounts

How I Work With Clients

A straightforward process designed to deliver results without the agency complexity.

Strategy Consultation

We discuss your business, competitive landscape, and growth objectives. I’ll provide honest feedback about whether we’re a good fit to work together.

Custom Strategy

Within 3 days, I create your specific plan with clear goals, timelines, and investment requirements. No cookie-cutter approach, just what your business needs.

Strategic Execution

I handle the optimization, content, campaigns, and monitoring while you focus on running your business. You stay informed without doing the work.

Results & Optimization

You receive transparent reports showing exactly what’s working, what’s not, and what we’re doing next. Clear metrics, no vague industry jargon.

Core Values

What You Can Expect Working With Me

The principles that guide every client relationship and campaign I manage.

Transparent Communication

You’ll always know what I’m working on, why, and how it’s performing. Clear communication and honest reporting are non-negotiable.

Results Over Vanity Metrics

I focus on metrics that matter to your bottom line: qualified leads, conversions, and revenue impact. Not pageviews, impressions, or other meaningless numbers.

Strategic Honesty

If a marketing approach isn’t the right fit for your business model or competitive landscape, I’ll tell you. I’d rather be honest than take your money for something that won’t work.

Long-Term Partnership

You’re not just another client number. I invest time in understanding your business and building a partnership focused on sustainable growth and market dominance.

Ready to Work With Someone Who Actually Cares?

Let’s discuss your business, competitive position, and growth objectives. I’ll be direct about whether I can help and what the investment will be. No pressure, just an honest strategic conversation.

Schedule Free Consultation